The informativeness of on-line advertising
نویسندگان
چکیده
منابع مشابه
Optimizing On-Line Advertising
We want to find the optimal strategy for displaying advertisements e.g. banners, videos, in given locations at given times under some realistic dynamic constraints. Our primary goal is to maximize the expected revenue in a given period of time, i.e. the total profit produced by the impressions, which depends on profit-generating events such as the impressions themselves, the ensuing clicks and ...
متن کاملBehavioral On-Line Advertising
We present a new algorithm for behavioral targeting of banner advertisements. We record different user’s actions such as clicks, search queries and page views. We use the collected information on the user to estimate in real time the probability of a click on a banner. A banner is displayed if it either has the highest probability of being clicked or if it is the one that generates the highest ...
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ژورنال
عنوان ژورنال: International Journal of Industrial Organization
سال: 2011
ISSN: 0167-7187
DOI: 10.1016/j.ijindorg.2011.03.001